Privacy policy
Privacy Policy of Alohora
Last updated: 11/10/2025
1. Who we are
Lumeris B.V. is responsible for the processing of personal data as described in this privacy statement.
Contact details:
Company: Lumeris B.V.
Trade name: Alohora
Email: info@alohora.com
Chamber of Commerce (KvK) number: 98124331
2. Personal data we process
Alohora processes your personal data because you use our services and/or because you provide this data to us.
Depending on the services provided, we may process the following data:
* First and last name
* Address details
* Telephone number
* Email address
* Payment details
* Other personal data you actively provide (e.g., through contact forms or correspondence)
*Website usage data collected through cookies or similar technologies (see Section 7)
3. Purposes of processing
We process personal data for the following purposes:
* Handling payments
* Sending newsletters or marketing communication (with your consent)
* Contacting you by phone or email when necessary to deliver our services
* Delivering goods and services
* Improving the website and user experience
* Compliance with legal obligations (e.g., tax requirements)
* Marketing and advertising, including the use of Meta Business Tools (e.g., Meta Pixel, Conversions API, Custom Audiences)
4. Legal bases for processing
We process personal data under the following legal bases (Article 6 GDPR):
* Your consent
* Performance of a contract
* Legal obligation
* Our legitimate interests, such as improving our services and marketing effectiveness
5. Use of Meta Business Tools (Meta Ads / Facebook & Instagram Ads)
Alohora uses several Meta Business Tools to advertise and optimize marketing campaigns on Facebook, Instagram, and other Meta platforms. These tools may collect or receive data from our website and use that data to provide measurement services and targeted advertising.
The tools we may use include:
* Meta Pixel
* Meta Conversions API
* Custom Audiences / Lookalike Audiences
* Meta Ads Manager tracking
5.1 What data is shared with Meta?
Depending on your interactions with our website and your cookie preferences, the following categories of data may be shared with Meta:
* IP address
* Device and browser information
* Page views and website interactions
* Purchases, form submissions, or other events (anonymized or hashed where required)
* Email address or phone number (hashed), only when creating Custom Audiences and only with your consent where required
5.2 Purposes of sharing data with Meta
Data is shared with Meta for:
* Measuring the effectiveness of advertising campaigns
* Improving targeting of ads
* Creating Custom Audiences (e.g., retargeting website visitors)
* Creating Lookalike Audiences to reach similar users
* Preventing fraud and abuse
5.3 Legal basis
Use of Meta Business Tools is based on:
* Consent (for tracking cookies and Custom Audiences based on website behavior)
* Legitimate interest (for advertising to existing customers or leads, where permitted)
We only use Custom Audiences from customer lists if this is allowed under GDPR and Meta’s policies.
5.4 International data transfer
Because Meta is a U.S.-based company, personal data processed through Meta Business Tools may be transferred outside the European Economic Area. Meta Platforms Ireland uses the updated Standard Contractual Clauses (SCCs) as required under the GDPR.
6. Data retention
Alohora does not store personal data longer than necessary for the purposes for which it is collected unless a legal retention period applies.
7. Cookies and similar technologies
Alohora uses functional, analytical, and (with your consent) tracking cookies.
Functional cookies
Required for the proper functioning of the website.
Analytical cookies
Help us understand how visitors use the website.
(Example: Google Analytics or similar tools.)
Tracking cookies
Placed only with your consent.
Used for personalized content and advertisements, including the Meta Pixel.
When you first visit our website, you are informed about cookies and given the option to consent to tracking cookies. You can withdraw consent at any time via your browser settings.
Most browsers allow you to refuse or delete cookies. Disabling cookies may affect website functionality.
8. Your rights
You have the right to:
* Access your personal data
* Correct or delete your data
* Object to certain processing activities
* Withdraw your consent at any time
* File a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Requests can be submitted to: info@alohora.com
9. Security
Alohora takes appropriate measures to prevent misuse, loss, unauthorized access, or unwanted disclosure of your personal data.
10. Updates to this policy
Alohora may update this privacy policy to reflect changes in legislation or how we process personal data. The most recent version will always be posted on our website.